AYAN DANACILAR, I. THE EFFECTS OF GENDER REPRESENTATION IN ADVERTISING ON CONSUMER BEHAVIOR AND SOCIAL NORMS: A SEMIOTIC ANALYSIS. NEW ERA INTERNATIONAL JOURNAL OF INTERDISCIPLINARY SOCIAL RESEARCHES, [S. l.], v. 10, n. 27, p. 89–108, 2025. DOI: 10.5281/zenodo.14940313. Disponível em: https://newerajournal.com/index.php/newera/article/view/342. Acesso em: 10 mar. 2025.