SARAL, Özge; ULUSU, Y.; DEMİRKIRAN, E. THE USE OF CELEBRITY IN TELEVISION ADVERTISING IMPACT ON BRAND TRUST. NEW ERA INTERNATIONAL JOURNAL OF INTERDISCIPLINARY SOCIAL RESEARCHES, [S. l.], v. 10, n. 31, p. 31–51, 2026. DOI: 10.5281/zenodo.18133094 . Disponível em: https://newerajournal.com/index.php/newera/article/view/445. Acesso em: 8 jan. 2026.