MERT, Y. L. ARTIFICIAL INTELLIGENCE AND PUBLIC RELATIONS IN THE POST-TRUTH ERA: ALGORITHMIC PERSUASION, ETHICS, AND PROFESSIONAL TRANSFORMATION. NEW ERA INTERNATIONAL JOURNAL OF INTERDISCIPLINARY SOCIAL RESEARCHES, [S. l.], v. 11, n. 32, p. 177–192, 2026. DOI: 10.5281/zenodo.18807028 . Disponível em: https://newerajournal.com/index.php/newera/article/view/486. Acesso em: 28 feb. 2026.