NEW ERA INTERNATIONAL JOURNAL OF INTERDISCIPLINARY SOCIAL RESEARCHES

AN ANALYSIS OF THE TRANSFORMATİVE EFFECTS OF TECHNOLOGY ON USER BEHAVIOUR AND THE COMMUNICATION ECOSYSTEM: THE EXAMPLE OF 5G, 6G, AND IOT TECHNOLOGIES

Asım GÜRLÜK — 2026-01-03

The concept of technology has become a significant dynamic that plays a transformative role in all areas of life. Therefore, in a rapidly changing and globalizing world, examining studies related to technological development is crucial for understanding the ongoing process. Although there are many studies in the literature on this subject, projections that analyze the accelerating pace of technology must be constantly updated. Among the major developments that demonstrate the speed of technological advancement are 5G, 6G, and Internet of Things (IoT) protocols, which encompass a wide range—from smart factory infrastructures and production systems to the integration of personal tools and objects with smart devices on a larger scale. These new technological initiatives, in which smart devices are introduced in new forms through high-speed protocols, may also bring changes in social and cultural structures. Therefore, in order to anticipate the potential positive and negative outcomes of these changes in line with legal and ethical principles, it is of great importance to understand how these technologies influence social and cultural life as well as communication. To achieve this, an analysis of the general characteristics and areas of influence of these technologies is required. This study aims to examine the fundamental features of 5G and 6G protocols within the context of the IoT ecosystem, as well as the potential social transformations that societies may encounter due to these new technological developments, and the effects of these technologies on user behaviors and the transformation process. This study is a qualitative, descriptive, and theoretical literature review that examines the transformative effects of 5G, 6G, and IoT technologies on user behaviors and the communication ecosystem within the framework of technological determinism. Within the framework of technological determinism theory, the results were analyzed through a literature review, and it was concluded that 5G, 6G, and IoT technologies could lead to significant social and cultural changes, particularly in the field of communication.

RE-EVALUATING ICONIC POP ART FURNITURE THROUGH CONTEMPORARY SUSTAINABILITY CRITERIA

Ayşenur KANDEMİR — 2026-01-03

This study aims to examine the reflections of the Pop Art movement on furniture design within the framework of sustainability principles. The scope of the research comprises iconic seating elements created in the 1960s and 1970s under the aesthetic influence of Pop Art. In this context, the study seeks to reveal how the Pop Art movement shaped furniture design in terms of materials, form, and production techniques, and how these designs can be re-evaluated according to today’s sustainability criteria. The research is based on the assumption that Pop Art, beyond being merely an aesthetic movement, can serve as a valuable resource for contemporary design approaches. A qualitative research approach was adopted, employing document analysis and comparative analysis methods. Accordingly, a literature review was first conducted to investigate sustainable approaches in furniture design as well as the historical and cultural background of the Pop Art movement. Subsequently, iconic Pop Art furniture pieces such as the Panton Chair, Blow Chair, Spotty Chair, Libro, Molar Sofa, and Bocca Sofa were selected and comparatively analyzed in terms of form, material, production technique, ergonomics, and sustainability potential. This method allowed for a systematic exploration of the interaction between Pop Art aesthetics and contemporary sustainable design principles. The findings show that Pop Art furniture, with its bright colors, organic and kitsch forms, and petrochemical-based materials, reflected the consumer culture of its era but can be adapted to today’s circular design principles through strategies such as modularity, repairability, and the use of recycled or bio-based materials. The sculptural forms and experience-oriented designs of these icons also have the potential to extend product lifespans by fostering a longer-lasting bond between user and object. In conclusion, the study highlights that the aesthetic and conceptual legacy of Pop Art in furniture design can be reinterpreted from a sustainability perspective, offering designers both historical and innovative insights. In this way, the radical design icons of the past can converge with today’s environmentally friendly production and consumption strategies, functioning as a creative platform for sustainability.

THE USE OF CELEBRITY IN TELEVISION ADVERTISING IMPACT ON BRAND TRUST

Özge SARAL — 2026-01-03

Advertisements, known as promotional activities carried out to introduce a product or service and to adopt it by the target audience, aim to change the attitudes and behaviors of individuals. Advertisements, which have a significant impact on attitudes and behaviors, are a process that involves many variables and requires extensive research. In this study, the effect of celebrity usage in television advertisements on brand trust was tested and examined.It has been determined that the use of celebrities in advertisements varies according to the brand trust of the audience, the fit between the brand and the celebrity, perceived celebrity expertise, attractiveness, and credibility. The research employed an experimental method. In the experiment, the use of celebrities in advertisements was manipulated by showing a commercial film. After the commercial film featuring the celebrity, distinguishing questions were added to the survey form to ensure that the celebrity was recognized. Analysis was carried out with the survey results and preliminary tests.The data obtained from the survey conducted with 200 people was analyzed with SPSS 25 program. Two-way between-groups ANOVA was used in this study. After the analysis, it was revealed that the use of celebrities in television advertisements has an effect on brand trust

MAPPING TÜRKİYE’S PROGRESS ON EDUCATION FOR THE SUSTAINABLE DEVELOPMENT GOALS

Asli DOLU — 2026-01-03

Sustainable Development Goals-Education (SDG4) is defined as “ensure inclusive and equitable quality education and promote lifelong learning opportunities for all”. In this article, the progress made in education within the framework of Sustainable Development Goals (SDG) in Türkiye is shown. In this context, 12 indicators related to the field of education were addressed for SDG4. The indicators were grouped under four thematic headings: early childhood education, basic education, higher education, and lifelong learning. .These indicators were mainly selected on the basis of the OECD’s approach, which states that the quantitative targets defined in the global policy agenda should be followed at the country level using individual approaches. TOPSIS method was applied to create an education index value for the SDG4 by using these indicators. PCA method was utilized to determine the weights of each indicator in this index. Thus, Türkiye's progress on the SDG4 were mapped out.

THE EVOLUTION OF OFFICE SPACES: INTEGRATING PERSONAL AND RECREATIONAL AREAS IN OPEN-PLAN WORKPLACES

Füsun SEÇER KARİPTAŞ — 2026-01-03

In recent years, office environments have undergone a significant transformation, with the concept of open-plan offices becoming increasingly prevalent. While open offices provide various advantages in terms of communication and collaboration, excessive spatial proximity can negatively affect productivity. The lack of adequate personal spaces, particularly in intense and stressful work environments, may lead to psychological strain and a decline in employee motivation. From a psychological standpoint, it has become necessary to create individualized work zones—such as single, dual, or small-group areas—that enhance motivation and personal comfort. Moreover, as the boundaries between work and personal life continue to blur, incorporating recreational and relaxation spaces into office design has become an essential component of employee well-being. Noise, lack of privacy, and constant accessibility are key factors that reduce efficiency in open-plan offices. Therefore, reorganizing office environments to support the psychological and physical needs of employees in the face of rapid technological and systemic change has become crucial for both employers and workers. This study highlights the importance of creating personal spaces within open-plan offices and discusses the evolving spatial configurations of contemporary workplaces.

CRITICAL DISCOURSE ANALYSIS OF THE SHORT STORY LIBERATION DAY BY GEORGE SAUNDERS

Gülçin TAŞDEMİR — 2026-01-03

Discourse, in general terms, refers to the use of language as a form of social practice through which meaning, ideology, and power relations are constructed and maintained. Within the literary domain, discourse functions not merely as an aesthetic device but as a potent medium that exposes, challenges, and reconstructs ideological structures embedded in social life. Literary texts, and particularly short stories, serve as condensed reflections of these dynamics due to their narrative intensity and linguistic precision. Their brevity allows for a heightened focus on how ideology operates through character speech, narration, and stylistic form. From this perspective, the present study examines the short story Liberation Day from George Saunders’s 2022 collection Liberation Day through the lens of Critical Discourse Analysis (CDA). The analysis explores how ideological orientations, characterization processes, and power dynamics are encoded in discourse, and how individuals are linguistically and cognitively incorporated into systems of domination. The study aims to uncover the mechanisms through which the story represents voluntary subjection, othering, and social control, revealing the author’s critique of neoliberal power structures. By analyzing the story’s stylistic strategies, character positions, and narrative design, this article demonstrates how discourse operates as a site of both oppression and resistance. Ultimately, the analysis argues that Saunders’s story exposes the subtle processes by which individuals internalize hegemonic ideology, redefine their identities, and legitimize oppressive systems through language itself.

ART PRODUCTION EXPERIENCE FOLLOWING LAND ART

Hatice Nilüfer SÜZEN — 2026-01-03

Art is not a static phenomenon; it is a constantly evolving and developing concept.
After the 1960s, the aesthetic pleasure traditionally associated with art gave way to a new focus on modes of thought. In this way, art that changes and evolves has come to be known as contemporary art. Understanding contemporary art and being able to incorporate it into life is only possible through education.
With his words, “A nation deprived of art is a nation whose lifeblood has been cut,” the great leader Mustafa Kemal Atatürk emphasized the necessity of art and underlined that individuals who have not received sufficient art education cannot take meaningful steps for the benefit of society.

As contemporary art practices are integrated into education, the aim is to support students in recognizing and engaging with art through sustainable art within the framework of environmental sustainability education. A sustainable environment addresses environmental, social, and economic issues as a holistic package. With the blessings that nature offers us freely, we seek answers through the concept of “sustainable art for sustainable living.”
In this study, the theme “nature and me” was chosen. A model was developed to show how human responsibility toward nature can be supported through visual arts education. Artists who create contemporary art with a nature-based focus were examined. In particular, examples of land art created with the theme of respect for and inspiration from nature were explored. Guided by the artists’ goals and ideas, sustainability in both art and art education was placed at the center in support of a sustainable environment.
Student-centered group projects were carried out, encouraging participation and supported by out-of-school learning experiences.

The study involved 3rd grade primary school students. Land art practices were discussed in the classroom with student participation. Students were asked to reflect on what kind of artistic mark they would like to leave in nature if they were alone in it. They were then divided into groups and asked to sketch the artistic mark they would want to leave in nature. With these sketches, students went outdoors and recreated them using materials they found in nature. To document their works, photographs were taken.

While leaving beautiful and meaningful artistic traces in nature, students were encouraged to understand that they are a part of nature, to appreciate the importance of sustainability, to engage in cooperative group work, and to experience emotional and intellectual awareness along with aesthetic appreciation through art.