NEW ERA INTERNATIONAL JOURNAL OF INTERDISCIPLINARY SOCIAL RESEARCHES
https://newerajournal.com/index.php/newera
<p><strong>Original title of the journal:</strong> NEW ERA INTERNATIONAL JOURNAL OF INTERDISCIPLINARY SOCIAL RESEARCHES</p> <p><strong>Year of foundation</strong> 2016</p> <p><strong>ISSN:</strong> 2757-5608</p> <p><strong>Classification:</strong> International Indexed and International Refereed</p> <p><strong>Publication language:</strong> Turkish (all dialects), English, Russian</p> <p><strong>Publication periods:</strong> February, April, June, August, October, December</p> <p><strong>Editors:</strong></p> <p>Prof. Dr. Nurhan KOÇAN (Bartın University)</p> <p>Assoc. Prof. Dr. Kanysh BIBEKOV (Nazarbaev University)<br />Dr. Zhuldyz SAKHI (İstanbul Ticaret University)</p> <p>The journal was established to contribute to the scientific community by publishing original, unpublished, and not submitted elsewhere works in various fields of social sciences from Turkey and around the world.</p> <p>Submitted articles are first evaluated by the relevant section editor and then assigned to at least 2 or 3 independent external reviewers who are experts in the field. Each article undergoes a double-blind peer review process, ensuring that the identities of both authors and reviewers remain confidential. Revised manuscripts, along with the reviewers’ feedback, must be returned to the editor promptly.</p> <p>Our journal accepts research articles online through the Open Journal System (OJS) and provides unrestricted access to all published articles for stakeholders. Open Journal Systems offer broader visibility to national and international readers compared to subscription-based distribution models, enhancing the impact of the articles. Additionally, OJS systems facilitate indexing, re-accessibility, open access, and replication, providing significant advantages to researchers.</p> <p>Since 2016, all articles published in the journal have been assigned a DOI (Digital Object Identifier). Furthermore, as of January 2020, it is mandatory for all authors to include their ORCID numbers on the article’s title page. Authors without an ORCID number can obtain one by registering at <a href="http://www.orcid.org" target="_new" rel="noopener">www.orcid.org</a>. Articles without ORCID numbers or with incorrect information will not be considered for evaluation. During the article submission process, it is mandatory to complete the<a title="Title Page" href="https://newerajournal.com/index.php/newera/libraryFiles/downloadPublic/13"> Title Page </a>accurately.</p> <p><strong>Evaluation process</strong>: Double blind peer review</p>en-USNEW ERA INTERNATIONAL JOURNAL OF INTERDISCIPLINARY SOCIAL RESEARCHESSOCIOLOGICAL ANALYSIS OF THE SWIMMERS MOVIE IN THE CONTEXT OF WAR AND MIGRATION
https://newerajournal.com/index.php/newera/article/view/371
<p style="font-weight: 400;">Societies want to live freely and independently within the borders of the land they know as their homeland. When it feels that its territory or borders are in danger, it resists any intervention to protect its borders. Wars have been accepted as a natural reality phenomenon by states in the historical process; However, both wars between states and civil wars adversely affect humanity, especially women and children, during and after the process. Wars make cities uninhabitable and people are forced to migrate in this process. During the migration, the lives of all segments of the society are completely changed. Historically, there have been many migrations from countries to countries and from cities to cities for centuries. During the migration process, changes have occurred in daily life, in the lives of women and children. Migration, on the one hand, changes the way people live, on the other hand, it causes cultural changes.</p> <p style="font-weight: 400;"> War and migrations are embodied by various arts. One of these arts is cinema. The power of cinema to influence the masses is greater than other branches of art. In this context, cinema makes social realistic films from the past to the present and reproduces and shows reality to the masses with the language of cinema. The themes of war and migration are also among the topics that the cinema deals with. With the art of cinema, which deals with the changes that occur in social life as a result of war and migration, other societies are aware of the tragedy and enable people to empathize. For this reason, this study aims to look at the impact of war on women and children and the phenomenon of migration from a sociological perspective through the movie The Swimmers, which deals with the civil war in Syria in 2011. In this study, the effects of war on society are emphasized by analyzing how war and therefore migration cause social changes and cultural conflicts in the movie The Swimmers. The study has shown that; Emphasizing that the migration process experienced after the destruction and danger caused by the war and the necessity of starting to live in a new country, the need of the two sisters to reshape their own identities and enter the process of adaptation, and that women and children can be strong and resilient despite these difficult conditions, it has been observed that women and children have the ability to cope with all kinds of difficulties they may encounter thanks to these characteristics. Although these two sisters have bleeding wounds somewhere, they have achieved success on the path they set out with determination and determination.</p> <p><strong>Keywords:</strong><span style="font-weight: 400;"> War, Migration, War and Children, War and Women</span></p>Ali Can TAŞKANGülcan ÇITIR ÖZTÜRK
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2025-02-282025-02-2810271910.5281/zenodo.14937343‘FINDING YOUR OWN VOICE’: IDENTITY CONFLICT IN JOSS SHELDON’S ‘LITTLE VOICE’
https://newerajournal.com/index.php/newera/article/view/338
<p>Joss Sheldon's work ”Little Voice" deals with the theme of identity-based conflict. Identity is the way an individual or a group defines and understands itself. Identity is considered in different ways in philosophical, psychological, social and cultural contexts. Identity is related to how an individual sees himself, how he is perceived by others and how he defines his place in society. People express their identity through belonging to various groups and differentiation from that group. These groups can be family, friends, school, work, cultural or ethnic groups. Therefore, identity is a dynamic concept that is shaped by the influence of various factors at both an individual and social level. Identity Deconfliction is a state of incompatibility and contradiction experienced by an individual between different identity elements. Identity conflict takes place in different areas and ways. In this work, there is a confrontation of individual identities with social identities. In the work, there is a Deconfliction between the identity roles determined by society or the environment and the individual's perception of identity. Identity Deconfliction occurs when an individual feels a mismatch between the norms set by the family or society and their own inner values. The aim of this study is to analyze the identity search of the main character in the work within the framework of identity dynamics. In the work, the desire for freedom and self-perception represent the struggle for identity. In the study, the difficulties and limitations encountered in the construction of identity are expressed and it is examined how the phenomenon of identity is shaped, differentiated and integrated in the social structure.</p>Vefa ADIGÜZEL
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2025-02-282025-02-281027101910.5281/zenodo.14937814HERO’S DARK FACE IN VILLENEUVE’S DUNE: PART 1 (2021)
https://newerajournal.com/index.php/newera/article/view/334
<p>Heroes, one of the most important building blocks of storytelling, have existed since ancient times and have been in variable relationships with society. These relationships, which change in every age, have paved the way for questioning and learning who the hero is and what heroism is. Since the literature on heroic narratives has a wide interdisciplinary field of study, it is possible to reduce the field of study to fictional heroic narratives. In this field, heroic narratives, which are often analysed in psychological and cultural contexts, form a coherent literature by offering similar formulas. In this field, it is a theoretical field of study that often deals with the positive aspects of the hero and ignores the dark, undesirable aspects. In this study, the protagonist in the film <em>Dune: Part One</em> (2021), directed and co-written by Denis Villeneuve, the protagonist of the film Paul Atreides was tried to be understood in which situations the protagonist moves to the dark side by referring to the fictional hero narrative literature. The journey of Paul Atreides, the protagonist of the film, parallel to the archetypal hero was determined and at which points he started to turn into a dark hero was examined by interpretive content analysis. Paul's story feeds on traditional heroic myths, but questions these myths. With this questioning, patterns belonging to dark heroic narratives were tried to be revealed.</p>Zafer Ozbas
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2025-02-282025-02-281027203710.5281/zenodo.14937917 MUSTAFA KEMAL ATATURK AND HIS VISION OF THE TURKIC WORLD
https://newerajournal.com/index.php/newera/article/view/278
<p>The geography, which has been called "Central Asia/Turkestan" from past to present, has always been seen as the first Turkish provinces in the sources in terms of common culture, civilization and ethnology, and a special importance has been attributed to this region. This geography, which has a historical and strategic depth, has always preserved its place in Atatürk's subconscious, and he followed reasonable-logical policies step by step for these ancient lands. He believed that the spiritual ties between Anatolian Turks and the Turkish world should always be strong and should not be forgotten. National culture, which is at the forefront of these items, essentially meant the development of language theses with a common historical consciousness. Atatürk drew particular attention to two main factors for the work to be done in these areas; the first is the adoption of a national consciousness within Anatolia, and the second is the establishment of language-culture unity with the outside Turks. The basis of the ideas of unity of the Turkish World was actually expressed by some important Turkish intellectuals before Atatürk. This idea of unity especially started with the Second Constitutional Monarchy (1908), and by being embodied in the Balkan Wars, it has grown since then and opened the door to new formations. Mustafa Kemal, who considered it appropriate to establish a cultural bond with foreign Turks due to the conjuncture, saw the concrete return of this visionary thought in the War of Independence. In other words, without breaking diplomatic ties with the Bolsheviks, he was able to receive financial and moral support both from that region and from the Turkish world. In this sense, Atatürk spread the idea of Turkish unity over time and acted according to the conditions of the period, and made efforts to revive the ties that were on the verge of being lost, especially with the studies in the field of common language, history and culture. In this study, Atatürk's view of the political and cultural unity of the Turkish world and the content of the projects he tried to create the infrastructure for the future will be discussed in a general framework in the light of the data in the scanned literature and archives.</p>tamer GÜR
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2025-02-282025-02-281027385110.5281/zenodo.14938034CERTIFICATION AND ADEQUACY OF THE SLOW CITY GLOBAL TREND MODEL IN RELATION TO SEFERİHİSAR TOURISM AND CITY BRANDING
https://newerajournal.com/index.php/newera/article/view/353
<p>The Tourism industry plays a key role in feeding the productive sectors of the economy and maintaining the regional and national growth of the country. Therefore, with the presence of tourism, the local economy develops both in terms of employment, business expansion and general well-being. In addition to the economy, the tourism sector undoubtedly has a great impact on the cultural sector. Seferihisar, Turkey's first slow city, has demonstrated an effective local government profile, using both natural and human resources to achieve sustainable goals. Moreover, this effective program further emphasized how Seferihisar has presently become a brand and in this process has also successfully created a tourism culture that attracts a significant amount of attention which undeniably keeps on adding value due to the principles of Cittaslow. Tourism sector has a significant impact on cultural sector and it plays the magnet role in attracting tourists from different countries is indisputable. In the study, the impact of the Cittaslow movement on concepts such as sustainable development and environmental gains, environmental protection, economic growth and social equality was examined. The research is aimed to make a significant contribution to the academy as it stands out with the slow city application as an application rarely addressed in the region.</p>Mete GİRGENAyman KOLEEmre Daghan TOKGOZ
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2025-02-282025-02-281027526610.5281/zenodo.14938126MEDIATING EFFECT OF EMPLOYEE LEARNING ORIENTATION ON THE EFFECT OF TRANSFORMATIONAL LEADERSHIP ON EMPLOYEE SUSTAINABLE PERFORMANCE
https://newerajournal.com/index.php/newera/article/view/366
<p>Businesses worldwide are increasingly prioritizing sustainability to endure and prosper, engaging in fierce competition in this area. In today's competitive and dynamic environment, the enduring success of enterprises relies on the adoption and execution of an effective leadership strategy to improve employee performance. Transformational leadership has received much focus in management studies, especially about its influence on employee performance. Transformational leadership is essential for attaining corporate objectives by enhancing employee engagement and learning capacity, thereby elevating both individual and organizational performance. This study examines the impact of transformational leadership on employees' sustainable performance and explores the mediating function of learning orientation in this relationship. The research utilized data gathered from 302 employees of a textile firm in Elazığ Province. Analyses were conducted utilizing the SPSS software, and the mediation impact was evaluated by the Process Macro analysis technique established by Hayes (2018). The findings indicate that transformational leadership favorably affects employees' sustainable performance, with learning orientation serving as a mediating factor in this relationship. The findings underscore the significance of implementing transformational leadership principles and facilitating employees' learning processes to maintain performance levels.</p> <p><strong>Keywords: </strong>Transformational leadership, sustainable performance, learning orientation, employee performance, human resources</p>Bilgen Gaye YALPA
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2025-02-282025-02-281027678810.5281/zenodo.14938213 THE EFFECTS OF GENDER REPRESENTATION IN ADVERTISING ON CONSUMER BEHAVIOR AND SOCIAL NORMS: A SEMIOTIC ANALYSIS
https://newerajournal.com/index.php/newera/article/view/342
<p><strong> </strong>Social roles influence advertisements from yester years to modern times. The effect highlighted social stereotypes and stereotypes more in the early days, while the winds of change have begun to blow in today's advertising examples. Social role change is dependent on different factors, such as progress in society, equality, and awareness. While the removal of some of the changing roles or their removal from society may give birth to new or more emphasized roles, one should also not forget that social roles continue to change and develop in accordance with the changing needs of societies. At this point, changing social structure causes changes in the social roles in advertising. The new ad examples we come across today clearly demonstrate the perception of working, urban, modern women and changing roles of women in society. The role of the self-sacrificing woman, serving just other family members in the kitchen or at the dinner table at the point of the place attached to the advertisement, gradually starts getting evolution into a modernizing, successful and exemplary woman who can stand on her feet in business life. Some old ads had signs and subtexts featuring just the physical features of women and their presence under the yoke of men. These stereotypes gradually started to be replaced by self-assured female roles which do not need stereotypes to be strong, beautiful, or to feel beautiful. This understanding of advertising changed today, though it is still unsatisfactory; promising examples pop up every day. In this regard, recently broadcasted Easy Fish Oil advertisement was examined with the semiotic analysis methodology. The outcomes were interpreted and analyzed in the light of Greimas' Acting Model and Peirce's Visual Indicator Analysis.</p>Irem AYAN DANACILAR
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2025-02-282025-02-2810278910810.5281/zenodo.14940313FIRE HAZARD OF HOTELS IN HOLIDAY TOWNSHIP: RISKS AND SOLUTIONS
https://newerajournal.com/index.php/newera/article/view/374
<p>Natural resources are one of the most basic tourism components of a destination. Hotels located among the natural beauties of holiday destinations provide services in many areas to provide their guests with a safe holiday experience. However, the issue of fire safety can often be ignored in these facilities. However, advances in technology offer new solutions in the field of fire safety. By using these technologies, resort hotels can reduce fire risks and provide a safer environment. In this study, modern technologies used for fire safety and fire risks in hotels, the causes of these risks and the precautions that can be taken are discussed and conclusions are drawn about mobile stations as a development project especially for students of civil defense and fire departments.</p>Uğur MAZLUMAbdurrahman OLGUN
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2025-02-282025-02-28102710911810.5281/zenodo.14940381EXAMINATION OF MIND MAP EVALUATION RUBRICS CREATED BY PROSPECTIVE MATHEMATIC TEACHERS
https://newerajournal.com/index.php/newera/article/view/352
<p>The purpose of this study is to examine the evaluation rubrics created by prospective mathematics teachers for mind maps through content analysis. In the study, the rubrics prepared by prospective mathematics teachers to evaluate mind maps were analyzed in detail within the context of the criteria they determined and applied. For this reason, a qualitative research method, specifically a case study, was chosen. The study was conducted during the spring semester of the 2020-2021 academic year at a public university in the Marmara Region. The participants of the study consisted of twelve students enrolled in the Primary Mathematics Education program of the Faculty of Education at the same university. The participants were selected using criterion sampling, one of the purposeful sampling methods. Before beginning the rubric preparation process, the prospective teachers were provided with training on mind maps and rubrics by the researcher. During this process, the participants were asked to create mind maps on mathematics topics to help them understand the features of mind maps. Once the rubric preparation process was completed, the participants were asked to evaluate the previously created mind maps using the rubrics they had developed. Ultimately, the participants were expected to produce finalized rubrics for evaluating the mind maps. The data collected from the participants were analyzed using the content analysis method. According to the findings, the mind maps created by the participants were found to focus more on the number of main branches, visuals, and relationships between branches rather than on the conceptual content related to the topic. Accordingly, it was observed that the participants' ability to determine evaluation criteria during the rubric preparation process was not at the expected level.</p>Tuba YENİLÇiğdem ARSLAN
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2025-02-282025-02-28102711913710.5281/zenodo.14940465SOCIAL MUNICIPALISM AND SOCIAL BUDGET PRACTICES IN TURKEY: THE EXAMPLE OF ANTALYA METROPOLITAN MUNICIPALITY
https://newerajournal.com/index.php/newera/article/view/344
<p><em>The rapid population growth experienced today, technological developments and the globalization it brings along cause differences and increases in the needs of citizens. Citizens whose needs increase and diversify apply to public institutions in order to meet them. Municipalities come to the forefront in this regard due to their characteristic of being the closest public institution to individuals at the local level. All of the expenditures made by municipalities in the social field are evaluated with the social budget. In the study prepared in this direction, the activity and performance reports of Antalya Metropolitan Municipality were examined and its situation in the last 6 years was evaluated within the scope of the social budget concept. As a result of the study, it was determined that ABB provides many services for the disabled and elderly, these services mostly consist of services for health-related problems, and ABB carries out effective studies especially for disabled individuals. Again, within the scope of the study, it was suggested that although the services for the poor are comprehensive and diverse, the activities in question meet the needs of poor citizens in the short term and that the services provided by ABB should be diversified in order to minimize regional poverty and injustice in income distribution. When the services for children-youth-women are examined; the abundance of scope and diversity of services for children and youth draws attention. The existence of services for all ages and needs for children and youth demonstrates the importance that ABB attaches to work within the scope of the social budget. However, when the work for women is examined, it is concluded that, unlike the services for children and youth, the social services provided for women are insufficient in terms of number and content. For this reason, it is recommended that ABB increase both the number and scope of services for women.</em></p> <p> </p>Dilan ALKAÇ
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2025-02-282025-02-28102713815810.5281/zenodo.14940719SOCIOECONOMIC EFFECTS OF FOREST FIRES: MARMARIS EXAMPLE
https://newerajournal.com/index.php/newera/article/view/363
<p>Fire, one of the most common types of deforestation, has a significant impact on countries' societies, economies and environments. The large forest fires that occurred in Turkey in the summer months of 2021 also had negative effects on many areas, including the country's economy, the natural environment and people's social lives. The main purpose of this research is to reveal the economic and social problems experienced by the people in the environment affected by forest fires through the example of Marmaris and to make suggestions for their evaluation. Qualitative research method was adopted in the study and face-to-face interviews were conducted with local people using semi-structured interview technique. The sample of the research consisted of 15 participants selected using the snowball sampling method from the local people in Osmaniye, Bayır, Hisarönü, İçmeler, Turgut, Orhaniye, Turunç and Yeşilbelde, which were determined to be the places most affected by the fire in Marmaris district. As a result of the research, it was revealed that people living in forest villages and making their living from the forest were most affected by the fires. It has been concluded that these people not only experience changes in their livelihoods and loss of economic income, but also experience some social difficulties.</p>Cem KARAOĞLANCemali SARI
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2025-02-282025-02-28102715918010.5281/zenodo.14941047EXAMINATION OF NEW GENERATION WORKING MODELS IN TERMS OF COUNTRIES AND BUSINESSES
https://newerajournal.com/index.php/newera/article/view/360
<p>New generation work models are becoming a phenomenon that societies and country administrations have been working on and devoting time to in recent years. This study examines how new-generation work models have been responded to in different countries and shows how new-generation work models are an important topic for countries ranked high in the Human Development Index (HDI). The study identifies the countries with the highest number of studies in these areas in the country lists formed by searching the words “remote working,” “hybrid working,” and “flexible working,” respectively, of three new working models from the publications scanned in the WoS (Web of Science) database. The data set obtained by combining the tables obtained by adding the identified countries and the table consisting of the top 20 countries according to their scores in the HDI for 2022 from OECD reports is subjected to bivariate correlation analysis using the SPSS v21 program. Thus, a significant relationship is revealed between HDI and countries that publish academic publications on working models (Sig=0.05 and Pearson=0.601). As a result of the study, it is observed that the countries that research new models also rank high in the HDI ranking. In addition, among the outputs of the study, not only developed countries but also developing countries attach importance to these topics. With these results, the study shows the benefits that can be provided to policy makers and businesses by focusing on new generation work models.</p>Nebi SEREN
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2025-02-282025-02-28102718119910.5281/zenodo.14941072THE EFFECTS OF CONSCIOUS INTERNET USE ATTITUDES AND BEHAVIOURS OF HEALTH VOCATIONAL HIGH SCHOOL TEACHERS AND STUDENTS ON THE CREATION OF E-SAFETY SCHOOL POLICY
https://newerajournal.com/index.php/newera/article/view/267
<p>Since the use of technology and the Internet is an important part of life, students and teachers should be made aware of managing risks and developing correct strategies. The aim of this study; According to the opinions of teachers and students, it is to reveal the problems and solutions related to the school's e-safety school policy. In this context, it is aimed to examine the effects of Conscious Internet Use Attitudes and Behaviors of Health Vocational High School teachers and students on the creation of an e-safety School Policy and to develop the necessary support program.</p> <p>Our study was applied in Mersin Davultepe Vocational and Technical Anatolian High School in the summer term of 2022-2023 academic year. The data of the study were obtained by “Mersin Davultepe Vocational and Technical Anatolian High School Internet e-Security Student Questionnaire and Mersin Davultepe Vocational and Technical Anatolian High School Internet e-Security Teacher Questionnaire. 66 students and 16 teachers participated in the study.</p> <p>Using a 3-point Likert scale, a questionnaire form consisting of 21 questions for students and 9 questions for teachers was applied, and descriptive statistical analysis methods were used in the evaluation.</p> <p>It was determined that 66-7% of the teachers allocate 1-4 hours of their daily time for the internet, while the students allocate 4-7 hours. Despite teachers (95.5%) who know that they should keep personal data secure and limited, the rate of students is low (66.4%). Do you reply to messages from people you don't know? The majority of the questions were answered no (56.9%), sometimes (39.8%) and yes (12.3%). 66.2% of them have information about the notification web. According to the law on the protection of personal data, the rate of those who know their rights is 64.6%.</p> <p>In conclusion; In this study, it was concluded that the school should evaluate its own online security and strengthen its improvement. It was concluded that the school's e-safety school policies should be reviewed according to national and international standards, secure access to online technology, and revised if necessary.</p>Kezban UÇKAÇYücel YİĞENOĞLU
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2025-02-282025-02-28102720021510.5281/zenodo.14941253WARP DYEING - AN OVERVIEW OF IKAT, ONE OF THE PATTERNING TECHNIQUES: EXAMPLES IN MUSEUMS
https://newerajournal.com/index.php/newera/article/view/364
<p>Woven fabrics are patterned after weaving or during the weaving process. Ikat fabrics are the technique of patterning the yarns before the weaving process begins. Only the warp, weft or both warp and weft yarns are dyed and patterned in the preparation phase before weaving. The edges or interiors of the motifs that we do not want to dye are tied with thread according to the pattern or covered with waxing technique and the exposed parts are dyed. The starting date and origin of ikat fabrics are not certain. But in general, the dyeing technique is to tie and dye by wrapping with yarn. Today, it is still being produced as a craft (traditional hand production) in countries such as Uzbekistan, Indonesia, India, Turkey and Iran. Within the scope of the study, the ikat technique was defined and its history was researched in different museums around the world. Verbal interviews and research were conducted in ikat workshops in Turkey and Iran, where on-site research was possible. Library research was conducted on the ikats of Uzbekistan and Indonesia, and the differences and similarities used in ikat patterning and dyeing and the binding-dyeing technique of these countries were discussed. Thus, a general perspective on the ikat technique was provided. In the continuation of the study, application types and dyeing techniques of ikat technique are discussed. In this framework, warp ikat, weft ikat, warp-weft ikat and velvet ikat techniques were examined with four different applications. During the researches, it was seen that warp ikat is applied more frequently. Other applications are practiced less because they consist of difficult and time-consuming stages.</p>Salimeh AMANJANİ
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2025-02-282025-02-28102721622610.5281/zenodo.14941327EXPLORING THE ROLE OF DEPLOYER IN TRUST MODELS FOR HUMAN ROBOT COLLABORATION: A CASE STUDY AT TURKEY FMCG INDUSTRY
https://newerajournal.com/index.php/newera/article/view/336
<p><strong>Abstract: </strong>Thanks to technology, robots are now widely used in many industries and are capable of performing more and more tasks. The use of robots can increase the speed of product development and delivery, and enable companies to improve their supply chains. However, the biggest concern lies in trust and safety issues in human-robot interaction. Human-Robot Interaction (HRI) is a new field focused on designing, mastering, and evaluating collaboration between humans and robots. Despite the extensive and rigorous literature in this field, it is possible to analyze the conditions of specific places and develop recommendations using our 'Trust Model Adjusted with Actors and Factors' presented in this research. This article demonstrates that by conducting a case study in the Fast-Moving Consumer Goods (FMCG) sector, it is possible to create more effective and collaborative environments by understanding the dynamics of trust more deeply and adding new actors and factors to the reference trust model. The findings of the research detailed in this article can promote collaboration and technological innovation in many industries by developing trust models adapted to different contexts.</p>Sirin AKTAŞSimge Esin ORHUN
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2025-02-282025-02-28102722726210.5281/zenodo.14941526CHAUCER’S THE MILLER’S TALE AS MEDIEVAL ESTATES SATIRE
https://newerajournal.com/index.php/newera/article/view/349
<p>In his The Canterbury Tales, Geoffrey Chaucer employs the medieval literary tradition of “estates satire” with his exclusive grouping and naming of as many as thirty Canterbury pilgrims according to their social ranks and professional titles and with his satirical characterization of his pilgrims as medieval estates stereotypes representing their specific medieval estates with their stereotypical professional malpractices and shortcomings and their social and moral failings in conforming to their estate identities and boundaries strictly imposed on them by the feudally-established and depply-rooted three estate hierarchical divisions of the medieval English society. What makes The Canterbury Tales a distinctive example of medieval estates satire is Chaucer’s satirical portrayals of his Canterbury pilgrims as self-fashioning mimic noble medieval estates stereotypes representing their medieval estates with their stereotypical self-fashioning mimic nobility and gentility performances and newly-fashioned mimic-aristocratic and upwardly-mobile identities, as represented and satirized in the “General Prologue” and Chaucer’s satirical refashioning of the medieval knightly romance traditions and courtly love conventions in their tales which are the rhetorical reflections of their mimic gentilesse performances. Although Chaucer’s self-fashioning mimic-courtly Canterbury pilgrims narrate their mimic-chivalric romances to justify their self-fashioning mimic nobility performances in the “General Prologue”, and hence be welcomed into the courtly, gentlemanly, chivalric and aristocratic sphere of the medieval knightly estate of nobility despite their non-genteel commoner origins, yet through their upward social mobility and mimicry of the knightly and courtly values, lifestyle and courtly love conventions of the nobility, their mimic-knightly romances serve as the transparent reflections and satire of the specific medieval estate that they satirically represent as self-fashioning mimic-aristocratic medieval estates stereotypes. Accordingly, this paper aims to examine Chaucer’s The Miller’s Tale in The Canterbury Tales as a distinctive example of medieval estates satire and panorama through Chaucer’s satirical characterization of his Miller in the “General Prologue” as the satirical representative of the self-fashioning, socially-upward and mimic-courtly medieval estate of the peasantry claiming nobility and gentility, and through his satirical refashioning and parody of the medieval knightly romance traditions and courtly love conventions in The Miller’s Tale.</p>Pelin AKSU
Copyright (c) 2025 NEW ERA INTERNATIONAL JOURNAL OF INTERDISCIPLINARY SOCIAL RESEARCHES
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2025-02-282025-02-28102726327810.5281/zenodo.14945728ARTIFICIAL INTELLIGENCE-MEDIATED COMMUNICATION IN MARKETING COMMUNICATION AND CONSUMER BEHAVIOR ANALYSIS
https://newerajournal.com/index.php/newera/article/view/358
<p>The main purpose of this study is to examine the existing literature on artificial intelligence-mediated communication in consumer behavior and marketing communication using the integrative literature review method. It is the first study to base the AI-mediated communication framework on the analysis of marketing communication and consumer behavior. Therefore, it provides an important foundation for future research as it integrates the analysis of marketing communication and consumer behavior with new technologies. In accordance with the purpose of the research, the integrative literature review method was preferred to evaluate the research conducted in the field of marketing communication and consumer behavior. This article mainly reviews the articles in the field of marketing communication. Based on the interpersonal behavior and communication literature, factors related to their basic elements are identified and summarized. Additionally, an integrative framework for the analysis of marketing communication and consumer behavior through AI-mediated communication is proposed. A wide range of elements related to the basic elements of interpersonal communication have been identified and classified. In conclusion, this integrative literature review provides an overview of the current state of knowledge in the fields of AI-mediated communication, marketing communication, and consumer behavior. Therefore, it will encourage decision makers to explore theories from different disciplines and use them in the analysis of AI-mediated communication in marketing communication and consumer behavior.</p>Hüseyin Fatih ATLI
Copyright (c) 2025 NEW ERA INTERNATIONAL JOURNAL OF INTERDISCIPLINARY SOCIAL RESEARCHES
https://creativecommons.org/licenses/by-nc/4.0
2025-02-282025-02-28102727930110.5281/zenodo.14945797