CERTIFICATION AND ADEQUACY OF THE SLOW CITY GLOBAL TREND MODEL IN RELATION TO SEFERİHİSAR TOURISM AND CITY BRANDING
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https://doi.org/10.5281/zenodo.14938126Keywords:
Slow city, Cittaslow, TourismAbstract
The Tourism industry plays a key role in feeding the productive sectors of the economy and maintaining the regional and national growth of the country. Therefore, with the presence of tourism, the local economy develops both in terms of employment, business expansion and general well-being. In addition to the economy, the tourism sector undoubtedly has a great impact on the cultural sector. Seferihisar, Turkey's first slow city, has demonstrated an effective local government profile, using both natural and human resources to achieve sustainable goals. Moreover, this effective program further emphasized how Seferihisar has presently become a brand and in this process has also successfully created a tourism culture that attracts a significant amount of attention which undeniably keeps on adding value due to the principles of Cittaslow. Tourism sector has a significant impact on cultural sector and it plays the magnet role in attracting tourists from different countries is indisputable. In the study, the impact of the Cittaslow movement on concepts such as sustainable development and environmental gains, environmental protection, economic growth and social equality was examined. The research is aimed to make a significant contribution to the academy as it stands out with the slow city application as an application rarely addressed in the region.
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