UNIQUELY PORTABLE MAGIC: TRENDS IN THE DEVELOPMENT OF E-BOOKS AND E-TEXTBOOKS IN KAZAKHSTAN

Abstract

This article aims to identify the preferences of the net generation readers in print and electronic media activities and to investigate the impact of e-books on the printed books, and try and see E-book market in Kazakhstan. The volume of the Kazakhstani overall book market is much smaller in comparison with the Russian market and largely occupied the books published abroad occupy a large part of it. The stratified random sampling technique was employed for selection of participants. Comparing readers’ preferences between reading a printed book and electronic media, it seems that e-book Growth is slowing, but still substantial, and the majority of book readers believe that e-books will become more popular than the printed books in the future.