MANIFESTATION OF THE INSTRUMENTALİZED BODY IN ART

Abstract

Since the first pictures drawn on cave walls, the human body has been the subject of discussion and analysis in art, philosophy, religion, science, politics, war and many other fields. Sometimes it was manipulated, sometimes it was brought to the agenda directly, and it managed to attract attention each time. The body, which is manipulated while being discussed in the context of religion, has also been instrumentalized in the advertising industry and the production processes of works of art. Attractive female bodies, depicted with increasing passion since the earliest periods of art history, have become symbols of status and wealth in patriarchal society. The situation is no different in the Advertising industry, which does not hesitate to use manipulation effectively to increase sales rates. The body equipped with pleasure, which plays an important role in the marketing of products in capitalist society, has a great impact on the consumer. Likewise, the body, which is an indicator of the war power of the government, has turned into a propaganda tool, and manipulation of the body in this way has become a very effective weapon today. In this case, it is very important that the media and the government act together. The body has been adorned with so many different meanings since ancient times that it has even been possible for the body to become deified. However, behind all these ostentatious maneuvers, the body is nothing more than a substance that is about to rot and disappear by sedimenting. The aim of this article is to reveal how the human body, used as a manipulation tool, changes place and meaning and becomes instrumental in art and many fields related to art over time. In the study, a historical research model from the qualitative research method was applied. As a result, on the one hand, the body, which has been used as a tool for the self-interested ideas of capitalism and the government, has become a material for incredible massacres, destruction, and great corruption with the involvement of the media, while on the other hand, it has been cornered from the areas of nutrition, security and sexuality, which are its primary needs, and unfortunately, The concepts of goodness and beauty have been thrown aside and materialized and instrumentalized.

Key Words: Body, Media, Art, Advertising, Manipulation, Instrumentalization, Propaganda