GREENWASHING: AN ANALYSIS OF ITS IMPACT, STRATEGIES, AND IMPLICATIONS
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https://doi.org/10.5281/zenodo.17391632Keywords:
Greenwashing, corporate social responsibility, Sustainability, Consumer trust, Regulation, Marketing ethicsAbstract
Greenwashing has emerged as a critical issue in sustainability discourse and corporate social responsibility practices. This paper provides a comprehensive examination of greenwashing, identifying its definition, types, and strategies, while exploring its consequences for consumers, businesses, and environmental outcomes. Through a review of interdisciplinary research, this study analyzes the regulatory landscape and offers recommendations for stakeholders to mitigate greenwashing effectively. Case studies are used to illustrate the phenomenon across industries, highlighting its pervasive nature and societal impacts.
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